Time Period

Single Ticket Sales

Subscription Packages

Notes

Early Winter

On sale (Current season)

Not on sale

Only individual show promos needed

Late Winter / Early Spring

On sale (Current season)

6-show packages for next season

Dual emphasis needed

Late Spring

Season ends

6-show only

Single-season focus, maybe transition design

Mid-Summer

On sale (Upcoming Season)

6-show and 3–5-show packages

Avoid confusion – don’t use show-specific icons

Early Fall

New season begins

3–5 show packages

Consider alternating visual emphasis

Late Fall

On sale

3–4 show packages

Promote urgency as season progresses

Holidays

On sale

3-show packages

Last chance messaging

Contact

Christmas in July sale